So, what is Search Engine Optimization?            

For many years now, the Internet has provided companies, consumers, producers and a wide range of other internet users with a wealth of information that incorporates almost any possible topic and links customers to service providers with the click of a button.

Nevertheless, as a result of the explosion in popularity of the internet as a medium for both consumers and the companies that want to reach them, not everyone is getting an equal share of the volume of traffic.

If one can think of the internet as the world’s largest book, then Google (by far the most popular search engine) can be considered the index to this gigantic source of information, and is responsible for directing most internet users to the different service providers found on the internet.

Therefore, if search engines are the key to achieving a high volume of traffic, Search Engine Optimization (SEO) is the surest way to open the doors for a website to get in touch with all its potential online customers by increasing its rankings with Google and directing more customers to it.

How does SEO work?

Search engines like Google scan the internet about once a month through “spiders”, which are basically programs that index pages and rank them based on their content (text), code and the pages that link to it.

By understanding the factors that influence this indexing process, SEO can increase the rankings of a page (and therefore its traffic) through an examination of the market and customer base of a web page and singling out of specific “keywords”, optimizing the design, re-writing its code and developing keyword-rich text that will be appealing to both Google and potential customers.

D-Tech consulting and SEO

Though there are numerous web design companies throughout Canada, many of them are still not offering SEO services, which means their clients are limiting their traffic potential from the very moment the pages are created.

At D-Tech, we combine web solutions for small businesses with the technical know-how that ensures your internet presence will not only be aesthetically appealing, but also viewed by the greatest possible number of potential customers.

SEO keys

Keywords: Words that are selected because of the customer’s target market, as well as because of the amount of hits they can potentially bring through search engines.

Improving design: Not all aesthetically pleasing designs are conducive to high Google rankings. In fact, some interactive mediums are largely to blame for low traffic. Combining an appealing design with search engine friendly strategies is the key to obtaining online success.

Code: The hidden code of a page is a key factor for improving search engine rankings. Customizing this code for the specific needs of a client can make the difference between a good and a superior web page.

Links: Besides the factors mentioned above, links are a very important part of the ranking process. The more pages that link to your page, the higher your potential ranking.

Successful examples of SEO by D-Tech Consulting:

Derma Health and Laser Clinic: